Miami HEAT: Firing Up the Franchise Brand with Avid
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Miami HEAT: Firing Up the Franchise Brand with Avid

For a professional sports team like the Miami HEAT, it’s not just about what happens during the game. When the rest of the world goes to commercial, HEATV goes to air, firing up the HEAT franchise brand with a wide array of media assets managed by the Avid Interplay production asset management system. “The name…

SmartTool v2: Transition Manipulation
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SmartTool v2: Transition Manipulation

When Media Composer® 5.0 was first introduced in 2010, one of the biggest changes to the application was the introduction of the SmartTool. The SmartTool is a palette or a collection of five different modes that are very common to working in the timeline. In Media Composer 5.5, the Keyframe button has been moved out…