Miami HEAT: Firing Up the Franchise Brand with Avid
| | | |

Miami HEAT: Firing Up the Franchise Brand with Avid

For a professional sports team like the Miami HEAT, it’s not just about what happens during the game. When the rest of the world goes to commercial, HEATV goes to air, firing up the HEAT franchise brand with a wide array of media assets managed by the Avid Interplay production asset management system. “The name…