Discovery Channel: Going Green with Avid Asset Management

Make the most of your media: Going green in more ways than one, Discovery recently moved from tape to file-based workflows. “Everyone in the media industry knows that tape is extremely bad ecologically,” comments Clayton Dutton, Vice President of Post Production and Media Operations. But, just as important, Discovery now understands they can count on Avid Interplay and Unity ISIS to make them more profitable than ever before. It’s what really keeps the company growing.

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