Developed with Media Composer editors in mind, Sapphire Builder helps editors create custom effects and transitions quickly and easily, and is fully integrated within the Media Composer workflow. The result? The potential to build endless, professional looks for increased production value. Damien LeVeck (damienleveck.com/), an accomplished editor based in Los Angeles, CA will walk you through how to use this revolutionary effect to create smart utility effects, such as SD to HD. Be sure to visit genarts.com to learn more about Sapphire plug-ins for Adobe Premiere Pro, Adobe After Effects, Avid Media Composer, Blackmagic Davinci Resolve, Autodesk Flame, Nuke by The Foundry, and many more!