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Avid Technology

Every customer has a choice

It all starts with you. You’ve told us you want to entertain, inform, create, do the work you love, gain the recognition it deserves, and build a more competitive business.

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Avid Technology

Imagine ► Achieve

Avid customers share their best work It all starts with you. You’ve told us you want to entertain, inform, create, do the work you love, gain the recognition it deserves, and build a more competitive business.

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Avid Technology

Miami HEAT: Firing Up the Franchise Brand with Avid

For a professional sports team like the Miami HEAT, it’s not just about what happens during the game. When the rest of the world goes to commercial, HEATV goes to air, firing up the HEAT franchise brand with a wide array of media assets managed by the Avid Interplay production asset management system. “The name

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Avid Technology

Golf Channel: Teeing Up Collaborative Performance with Interplay

Golf Channel is the non-stop shop for golf on cable. Now, collaboration is the name of its game as it puts a fully-integrated, Interplay-based workflow into play. Instead of working from separate islands, each contributor has become a much more integral part of the production team. Comments Lindsay Vassar, Video Editor, “the best part of

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Avid Technology

Avid® Rough Cut – Steven Sprung and Michael Bershad

In this episode of The Rough Cut, we meet writer/director Steven Sprung and writer/producer Michael Bershad to talk about the concept and story behind their independent film “Dispatch”. Part 1: Writer/director Steven Sprung and writer/producer Michael Bershad to talk about the concept and story behind their independent film “Dispatch”. Part 2: Assistant editor Drew Sommer

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Avid Technology

Discovery Channel: Going Green with Avid Asset Management

Make the most of your media: http://apps.avid.com/make-most-media?cmpid=AV-SM-MTM-3 Going green in more ways than one, Discovery recently moved from tape to file-based workflows. “Everyone in the media industry knows that tape is extremely bad ecologically,” comments Clayton Dutton, Vice President of Post Production and Media Operations. But, just as important, Discovery now understands they can count

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Avid Technology

Powderhouse Productions: Creating a Media Revolution

Business is literally booming for Powderhouse Productions, one of the most explosive forces in today’s non-fiction TV entertainment industry. And that, according to Rob Kirwan, Senior Vice President, Production and Post, “takes a whole other level of media management we’ve never had.” But now, with Avid Interplay Production and Unity ISIS networked storage platforms, Powderhouse

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