For a professional sports team like the Miami HEAT, it’s not just about what happens during the game. When the rest of the world goes to commercial, HEATV goes to air, firing up the HEAT franchise brand with a wide array of media assets managed by the Avid Interplay production asset management system. “The name of the game in sports today is entertainment,” comments Ed Filomia Senior Director, Broadcast Services—which goes a long way to explaining why he refers to his Media Production Dept editorial staff as “preditors.”
